Truly customer-centric companies see the opportunities for innovation and closer engagement with customers also at times of crisis.
WHITEPAPER: Top 10 considerations on how to flex your CX strategy to help your organisation through the Coronavirus crisis
Trust and Transparency - My highlights from chairing the Customer Engagement Summit 2019
The future of CX in Retail - An interview
Do you know why your customers come into your store instead of shopping online? And do you design your stores to meet those needs and expectations, leveraging the right balance of immersive spaces and technology-enabled engagement solutions? Many retailers don’t, and that is why it is not surprising that many high street names are struggling.
Customer strategy: The missing link
Do you have a clear Customer Strategy to shape the focus of your CX programme and supercharge its delivery and impact? The reality is that not only many organisations overlook this aspect of the CX programme, but many do not have the right skills and tools to design a successful and brand-aligned Customer Strategy.