Turning the COVID-19 crisis into an opportunity

Manuela Pifani

28 April 2020

Customer Strategy, Customer-centricity, Customer Engagement

Turning the COVID-19 crisis into an opportunity

Truly customer-centric companies see the opportunities for innovation and closer engagement with customers also at times of crisis.

Manuela Pifani

20 March 2020

Customer Journey, Customer Strategy, Customer-centricity

WHITEPAPER: Top 10 considerations on how to flex your CX strategy to help your organisation through the Coronavirus crisis

Manuela Pifani

20 March 2020

Customer Journey, Customer Strategy, Customer-centricity

WHITEPAPER: Top 10 considerations on how to flex your CX strategy to help your organisation through the Coronavirus crisis

The Coronavirus is radically impacting everybody’s life. Now more than ever, it is important to think about what your customers need, both functionally and emotionally. Then you need to flex your CX strategy accordingly and make it a key part of all crisis management actions.

Manuela Pifani

11 June 2018

Customer Strategy, CX Design, CX Transformation, Customer-centricity

Customer strategy: The missing link

Manuela Pifani

11 June 2018

Customer Strategy, CX Design, CX Transformation, Customer-centricity

Do you have a clear Customer Strategy to shape the focus of your CX programme and supercharge its delivery and impact? The reality is that not only many organisations overlook this aspect of the CX programme, but many do not have the right skills and tools to design a successful and brand-aligned Customer Strategy.

Contact MANUELA PIFANI