What are the main customer experience trends for 2018? And are these just fashionable or truly transformational opportunities to improve customer loyalty and business value?
The colours of the CX rainbow
This year I will get fit!
A healthy CX is essential to build the organisational fitness required to compete successfully in a challenging environment. Most organisations set out some CX objectives and targets at the beginning of each financial year, but how many of these organisations keep the right focus and resources behind them?